By Eddie Shleyner, Wednesday, January 4, 2017 8:00 AM
You don’t know it yet, but you need Kelsey.
She’s an ideal fit, the right mix of smarts and experience, temperament and personality. She’s the missing link your department has been looking for, needing. Thankfully, the need is mutual. Kelsey is looking for a job.
By Lindsay Kolowich, Wednesday, January 4, 2017 6:00 AM
To hit revenue and growth goals, your company needs customers. To get customers in an inbound world, your marketing team is responsible for generating leads and funneling them over to your sales team. The question is ... how many leads?
When your boss asks you what your lead goal is, don't just pull an answer out of thin air. Your projections need to be based on math and rooted in your company's larger goals.