Traffic Generation: What's Working Today?
It seems like the best traffic generation strategies are always changing, aren't they?
One day you hear about guest posting, but then everyone starts talking about how amazing Pinterest is. Then later you hear about certain plugins and tools that can help you market your content, but then you realize the more content you produce the more traffic you get.
So which is it? What are the best traffic generation strategies that are working today? What should we focus on?
I'm glad you asked because almost every day I have conversations with other entrepreneurs about what's working for their business, and across the board (including on my own sites) the following three strategies are working very well right now.
Before you read on, go into this list with the mindset that you're going to pick one of these three strategies and implement it. Actually DO the strategy so that you can see the results for yourself. Just pick one, for now. Most of these will excite you, but if you try them all at the same time, nothing will ever reach its full potential.
Hmm, where have we heard that before?
Hint: In both of the previous emails I've sent you. Ha!
#1: The Complete Tutorial Post (With Video)
Summary: Select something your audience wants to learn about with a clear and definitive achievement attached to it. Create a step-by-step tutorial to teach your audience how to accomplish that achievement, and include at least one video to go along with it (embedded in the post).
One of the most consistently popular posts over the past two years on Smart Passive Income is a tutorial I created for people who want to start a podcast.
According to Google Analytics, this tutorial has been visited more than 315,000 times, and while I'm at it, I can easily see that two other tutorial style posts are in the Top 10 most visited pages on the blog as well.
56 percent of those 315k visitors came directly from Google search, so we're talking brand new visitors to the website, and dude—what a great first impression to make!
In this tutorial, there's a definitive goal: By the end of it, the consumer will have a brand new podcast live on iTunes.
In the summary above you can see that I also mention that you should have at least one video to go along with your tutorial.
In my podcasting tutorial, there are six, each discussing a specific topic within the podcasting setup regiment.
It doesn't matter if there are six or one (or any number in between). Have at least one, and here's why:
- YouTube is your friend. The first of my videos in the tutorial has been viewed more than 156,000 times. A lot of those come directly from the blog (since it's embedded within that post), but get this. . . 120k of the viewers watched the video first directly on YouTube. They found me on YouTube! Many of those viewers continued to the website tutorial, which was linked in the description. YouTube is a search engine with people looking for tutorials every day, so you can get in front of that traffic by creating a video teaching your own tutorial.
- Videos increase the value of your tutorial. When you add at least one video to your tutorial, it increases the perceived value of it. I don't mean value in terms of dollar value (since this is something you're giving away for free), but value in terms of "WOW, look how much time and effort put into this!" The videos don't have to be super-produced either. Something simple, and even short and to the point will do the trick. Just make sure you have decent video quality (an iPhone or Android phone is perfect), decent lighting (natural light or LEDs are best), and good audio.
Quick tip: A great microphone for your iPhone or Android device is the Rode Smart Lav (affiliate link). It plugs right into your headphone . I use it all of the time, especially when I do live streams on Periscope.
So try this out, and make sure to be smart (but stay simple) with where you place your keyword(s) related to your tutorial:
- The Title of your blog post and YouTube video (e.g., How to Start a Podcast – Pat’s Complete Step-By-Step Podcasting Tutorial).
- The URL / Web Address of your post (e.g., http://www.smartpassiveincome.com/how-to-start-a-podcast-podcasting-tutorial; here I cover both "how to start a podcast" and "podcasting tutorial").
- The Description of your content, both in your blog post metadata and the description of your video on YouTube.
- Naturally within the lines of your content. Don't "keyword stuff," but definitely make sure to mention it in the first paragraph somewhere, and again naturally throughout the rest of the post. You are writing these more for humans than for search engines!
Give it a shot, and make sure you share it during the next #FreeSpeechFriday post in the SPI Facebook Community so you can get some more well-deserved exposure!
#2: Guest Podcasting
As both a podcast producer who conducts interviews, and as someone who is often a guest on other shows, I can say from experience and with great confidence that guest podcasting is the new guest blogging.
Unlike writing a blog post for another site, the traffic that comes from your spotlight interview will already have an amazing relationship with you, since they would have listened to your voice for a certain number of minutes.
Traffic from guest blogging is warm, but traffic from guest podcasting is boiling hot!
Oh, and unlike guest blogging, it's much easier and less-time consuming for you, too! An interview could last up to an hour—usually shorter—but a guest post can take hours to craft.
So the trick is, how do you guest podcast? How do you get another podcaster to want to interview you for their show?
Here are two strategies you can use:
- Reach out (or better yet, build a relationship with an influential podcaster) and have that person realize that you have something unique and amazing to offer their podcasting audience. Perhaps it's a particular expertise that you have that would add value to their audience, or an amazing story that relates to what they do. They will never know about it until you make contact, so don't be afraid to start a conversation. What's the worst that can happen? They'll say no, and that's okay. Nothing will be different than before. But what's the best that can happen? A guest podcasting spot, and a ton of super hot traffic coming your way.
- Consume the content of an influential podcaster, and blow them away with the results from the advice you learned from. This works incredibly well because podcasters (including myself) LOVE to feature guests who have listened, taken action, and seen results. It's a relatable story for the rest of the audience, and of course, it proves that the host's material works.
#3: Your Email List
And last, but definitely not least—your email list.
Yes, your email list is one of the most important factors in the growth of your business.
Your email list is a collection of people who have given you permission to contact them when you have something important to share. When you send your subscribers links to your blog posts, podcast episodes, and videos, you're automatically going to get more traffic back to those platforms.
That alone will help, but here's the kicker. Traffic from your email list is made up of people who you know already love your stuff, and people who love your stuff are more likely to share.
When your content gets shared, more people find it, and then more people subscribe to your list.
Then the next time you send an email out, it's going out to even more people who could possibly share that post, and so on and so forth.
An amazing, exponentially growing traffic and exposure loop you should be using to your advantage.
Don't make the same mistake that I did and not utilize your email list for this, because like I said, it's one of the most powerful tools available to you.
And if you don't have an email list yet—yikes! No worries though, I got your back. Click here for a tutorial that will help you get setup fast and easy.
I hope you enjoyed this email. It's a bit longer than other emails you may get from other marketers, but I'm not going to stick with an industry standard of 500 words just because everyone else does it. I'm here to provide value and that means some emails may be longer than others.
Whatever the case, I'm happy to be here to help you and I look forward to sharing more with you in the upcoming emails.