By Sophia Bernazzani, Monday, December 19, 2016 8:00 AM
A great storyteller once said, “brevity is the soul of wit.” And although William Shakespeare wasn’t alive for the invention of video, we think he would agree with our marketing spin: “Brevity is the soul of video content.”
By Lindsay Kolowich, Monday, December 19, 2016 6:00 AM
It's almost the end of the year -- which means marketing leaders everywhere are in the throes of getting organized for a fresh and successful new year.
You're setting goals, managing your budget, reading up on how inbound marketing is changing, and figuring out which positions you can hire for. What's more, you're finding yourself creating a whole bunch of PowerPoint presentations to package this information nicely for your team, your managers, and other key stakeholders.
2016 was a year of unprecedented creative opportunities for advertisers.
Advancements in technology enabled agencies to develop campaigns across innovative new mediums, pushing the boundaries of digital advertising and inviting consumers to experience brands like never before.