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The Ultimate Guide to Account-Based Marketing: 6 Key Steps

2016-12-06 19:53:31

Your daily roundup of the latest posts from the HubSpot Marketing Blog.

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Here's your daily roundup of our latest and greatest marketing posts.

The Ultimate Guide to Account-Based Marketing: 6 Key Steps

By Amanda Zantal-Wiener, Tuesday, December 6, 2016 8:00 AM

There’s something kind of cool happening in the world of marketing.

Actually, there’s always something cool going on here. But as you may have recently heard, people are paying a lot of attention to something called account-based marketing (ABM). After all, over the past year, there’s been a 21% increase in the number of companies that have a full account-based marketing program in place.

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Google Is Shifting to a Mobile-First Index: What Marketers Need to Know to Prepare

By Jeffrey Vocell, Tuesday, December 6, 2016 6:00 AM

We’re living in a mobile-first world. For most of us, that means from the moment you wake up in the morning, your phone becomes a part of your daily routine -- from silencing your alarm, to reviewing the daily news, to checking email, and so on.

And search engines are seeing the result of this trend: search queries on mobile have now surpassed desktop-based queries.

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A Brief History of Social Advertising [Infographic]

By Rashida Boyd, Tuesday, December 6, 2016 5:00 AM

Social advertising is a big business.

Over the past two years, social media advertising budgets have doubled worldwide, from $16 billion U.S. in 2014 to $31 billion in 2016.

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